Earlier this week, it was announced that SKIMS has become the official underwear partner of the NBA and WNBA.
Source: Getty Images / Getty Images
The multiyear partnership will “leverage the power of basketball to generate excitement and demand” and will soon play out at future marquee events, including the NBA All-Star Game and the NBA In-Season Tournament, according to PEOPLE.
SKIMS will also be featured across a variety of league platforms, which includes the on-the-court signage showcased during broadcasted games and coverage on digital and social channels.
Say whatever you want about Kim Kardashian, but one thing is for sure: she’s a marketing genius. Fans got a taste of her NBA partnership when she launched SKIMS for men just a week prior, posting ads with San Francisco 49ers star Nick Bosa, Brazilian soccer star Neymar, and Oklahoma City Thunder star Shai Gilgeous-Alexander.
Those photoshoots had social media on fire, and of course, a lot of fans started to mention more players they’d like to see trade their jerseys in for something skimpier. Now that SKIMS is the official underwear partner of the NBA, we might get more advertisements just like this, and Kimberly…we have some ideas.
Here’s a list of some NBA players we’d love to see in the next SKIMS MENS ads:
Jayson Tatum
Jayson Tatum has been one of the hottest players in the NBA for a couple years now–and the fact that he’s always proudly showing love to his son, Deuce, sure doesn’t hurt.